This course will be held in 2022.


Dates: 29th August – 9th September 2022

  • Lecturer: Elisabeth Oberndorfer
  • Course responsibility: Elisabeth Oberndorfer
  • Course type: Compulsory Optional Subject (Summer School)
  • Related degree levels and programs: BA/MA
    • BA/MA in Information Science
    • BA/MA in Digital Business Management
  • Workload: 120 hours
  • Credits: 4 ECTS
  • Course abbreviation: ST

Elisabeth Oberndorfer

Elisabeth Oberndorfer got her Master’s degree in Journalism and New Information & Communication Technologies at the University of Salzburg. She started her career as an editor and reporter at the online newsroom of Austrian Daily newspaper Der Standard and later served as deputy editor-in-chief of a trade publication for digital industries. In 2013 she moved to San Francisco to cover technology and startups for German magazines. In 2017 she helped build the media startup Addendum. As their head of digital products, she was responsible for building digital products and storytelling formats. Oberndorfer launched her own media company in 2021, which runs the business newsletter Smart Casual and the female-focused business platform Smart Maguire. She also does consulting and workshops in the field of digital media and entrepreneurial journalism.


This elective will help you understand different methods of digital storytelling, forms of presentation and elements of success will enable you to develop their own successful multimedia stories.

Course goal / Guiding idea

Upon successful completion of the course students will be able to:


The course strengthens the students’ knowledge in defining, analyzing and creating multimedia stories. They acquire knowledge in different storytelling techniques and various applications of storytelling


Students will be able to develop a topic to a complete story and to evaluate various storytelling techniques and use them in writing a story. The course builds capabilities to evaluate and select character types for their appropriateness in a story and to tell stories for online media.


The course qualifies students to identify topics suitable for (multimedia) stories, to break down a story into elements and select an appropriate form of presentation for each and to create and combine (multimedia) elements to create a (multimedia) story.

Course content

  • Types of storytelling
  • Plot development; development of a theme into a story; creating suspense in stories
  • Character development; hero – plot – place
  • Scenic storytelling
  • Visual storytelling; data storytelling
  • Interactive storytelling
  • Multimedia and cross-media storytelling; scrollytelling
  • Storytelling for social media

Learning outcomes

  • Broad understanding of storytelling and its applications
  • Independent realization of a multimedia story
  • Reflective handling and use of learned methods and storytelling techniques


Contact lessons (60h):

  • Theory teaching (everybody)
  • Development of a story and story elements (groups)
  • Development of a concept for a (multimedia) story

Accompanied self-study (40h):

  • Creation of (multimedia) elements for a story
  • Production of a (multimedia) a story

Free self-study (20h)

Teaching & Learning methods

  • Interactive contact event
  • Literature study and reflection
  • Content research
  • Project work
  • Presentation

Proof of performance

  • 70% Documentation of story development, concept, content creation and final story
  • 30% Presentation

Course readings

Dunham, R. (2020). Multimedia Reporting: How Digital Tools Can Improve Journalism Storytelling. Springer

Course schedule and location

Rectorate building (M. Pavlinovica 1, 23000, Zadar),

2nd floor

Course schedule: from 9:00 to 16:00.

Interested in attending this course?
Make sure to sure to apply on time.