AI-Powered Qualitative Research in Innovation & Customer Experience
In this course, students will learn how to utilise AI tools to collect, analyse, and visualise qualitative data to drive innovation and enhance customer experience
Browser Game Development
In this course, students will learn how to design and develop simple browser-based games, gaining hands-on experience with HTML, CSS, JavaScript, and game frameworks, without requiring prior programming knowledge.
Designing AI-Enabled Metadata and Ontology
In this course, students will learn how to design interoperable metadata schemas and ontologies, and how to effectively use AI tools to support metadata modeling, application profiles, and semantic knowledge representation.
Instructor: Josipa Bauser
Dr. Josipa Bauser is a user research leader with over 15 years of experience working with global companies like Amazon and SumUp. She specialises in building research practices that inform product strategy and design decisions. With a PhD in Information Science and Learning Technologies from the University of Missouri, she now teaches at IE Business School in Madrid, helping students apply research to real-world digital product development.