This course will be held in 2024.


Dates: 26th August – 6th September 2024
Lecturer: Dr. Michael Lewrick, PhD, MBA
Course type: Compulsory Optional Subject (Summer School)
Related degree levels and programs: BA/MA; BA/MA in Information Science; BA/MA in Digital Business Management
Workload: 120 hours
Credits: 4 ECTS

Dr. Michael Lewrick, PhD, MBA

Michael Lewrick has spent the last years exploring very deeply the mindset that enables us to solve different kinds of problems. He is, among other things, the author of the international best-sellers Design Thinking and Innovation Metrics, Design Thinking for Business Growth, The Design Thinking Toolbox, and The Design Thinking Playbook in which he describes the mindful transformation of people, teams, and organizations. He works extensively with universities and companies, and people’s self-efficacy in personal and organizational change projects is always at the forefront of his thinking. He is an internationally recognized expert in the fields of digital transformation and the management of innovations, and numerous companies have developed, refined, or scaled innovation, growth, and ecosystem strategies with his help. Michael collaborates in design thinking and business ecosystems design with Drucker School of Management, Stanford University, University of Bandung and many other Institutions globally. In our JOSSIS Program he hosts and facilitates a Design Thinking for Humanity bootcamp focusing on Innovation, Digitalization and Sustainability.



In this Bootcamp, you will learn how to harness the power of design thinking to tackle some of the world’s most pressing challenges and create positive change for humanity.

Course goal / Guiding idea

Gain a deep understanding of design thinking methodologies and learn how to apply them to real-world challenges that impact our communities and environment. While attending the bootcamp equip yourself with the tools and skills to lead design thinking initiatives, inspire collaboration, and empower others to become agents of change. Start exploring the potential of emerging technologies and trends to amplify the impact of your design solutions and create truly sustainable outcomes. Finally, connect with a diverse network of passionate individuals and build a collaborative community dedicated to tackling global challenges.

Course content

  • Introduction to Design Thinking for Humanity: Discover the core principles, frameworks, and tools of design thinking, applied to a human-centered perspective.
  • Understanding Complex Challenges: Analyze global challenges through a systemic lens, exploring root causes and interconnectedness.
  • Empathy & User Research: Develop your empathy skills to deeply understand the needs and perspectives of diverse stakeholders.
  • Creative Problem-Solving & Ideation: Learn to unleash your creativity, brainstorm innovative solutions, and prototype potential interventions.
  • Collaboration & Implementation: Master collaborative leadership techniques and navigate the process of bringing your ideas to life, creating tangible impact.

Learning outcomes

  • Gain a comprehensive understanding of design thinking for humanity principles and applications.
  • Develop your empathy, problem-solving, and creative thinking skills.
  • Learn to lead effective design thinking workshops and initiatives.
  • Build a network of passionate individuals committed to positive change.
  • Create and implement impactful solutions to address real-world challenges

Course readings

  • Lewrick, M.; Link, P. and Leifer, L. (2018), The Design Thinking Playbook, Wiley
  • Lewrick, M.; Link, P. and Leifer, L. (2020), The Design Thinking Toolbox, Wiley
  • Lewrick, M (2022), Design Thinking for Business Growth, Wiley: New York
  • Lewrick, M. and Thommen, J-P., Leifer, L. (2019), The Design Thinking Life Playbook, Wiley: New York
  • Lewrick, M. (2023), Design Thinking and Innovation Metrics, Wiley: New York
  • All books are available at the Design Thinking Brandstore:

Course schedule and location

New campus, Lecture room 107 (F. Tudmana 24i, 23000, Zadar)

Course schedule: from 9:00 to 16:00.