{"id":2543,"date":"2026-01-07T20:27:57","date_gmt":"2026-01-07T19:27:57","guid":{"rendered":"https:\/\/www.jossis.unizd.hr\/?page_id=2543"},"modified":"2026-01-07T20:34:54","modified_gmt":"2026-01-07T19:34:54","slug":"course-01-ai-powered-qualitative-research-cx-2026-2","status":"publish","type":"page","link":"https:\/\/www.jossis.unizd.hr\/index.php\/course-01-ai-powered-qualitative-research-cx-2026-2\/","title":{"rendered":"Course 04: The Disruption Code \u2013 Driving Strategic Innovation (2026)"},"content":{"rendered":"<div id=\"pg-2543-0\"  class=\"panel-grid\" ><div class=\"panel-grid-core\"><div id=\"pgc-2543-0-0\"  class=\"panel-grid-cell \" ><div class=\"panel-widget-style\" style=\"background: url(&quot;false&quot;) !important; background-position: left top !important; background-repeat: repeat !important; background-size: auto !important; background-attachment: scroll !important;\" >\t\t\t<div class=\"textwidget\"><p><strong>This course will be held in 2026.<\/strong><\/p>\n<p>Registration for the Summer School will open on <strong>15 January 2026 at 12:00 (CET)<\/strong>.<br \/>\nApplications will be processed on a <strong>first-come, first-served basis<\/strong>.<\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div><div id=\"pg-2543-1\"  class=\"panel-grid\" ><div class=\"panel-grid-core\"><div id=\"pgc-2543-1-0\"  class=\"panel-grid-cell \" ><div class=\"panel-widget-style\" style=\"background: url(&quot;false&quot;) !important; background-position: left top !important; background-repeat: repeat !important; background-size: auto !important; background-attachment: scroll !important;\" ><h2 style=\"font-style: normal;\"><span>Info<\/span><\/h2><\/div><div class=\"panel-widget-style\" style=\"background: url(&quot;false&quot;) !important; background-position: left top !important; background-repeat: repeat !important; background-size: auto !important; background-attachment: scroll !important;\" >\t\t\t<div class=\"textwidget\"><p><strong>Dates:<\/strong> 17th August \u2013 28th August 2026<br \/>\n<strong>Lecturer:<\/strong> Dipl.-Kfm. Andreas Lennep<br \/>\n<strong>Course type:<\/strong> Compulsory Optional Subject (Summer School)<br \/>\n<strong>Related degree levels and programs:<\/strong><br \/>\nBA in Digital Business Management (DBM), Computational and Data Science (CDS), Information Science (IS), Software Engineering (SE), Information, Media and Communication (IMC);<br \/>\nMA in User Experience and Data Visualisation (MSc UX Design), Business Process Management and Data Driven Engineering (BPMDDE).<br \/>\n<strong>Workload:<\/strong> 120 hours<br \/>\n<strong>Credits:<\/strong> 4 ECTS<\/p>\n<\/div>\n\t\t<\/div><\/div><div id=\"pgc-2543-1-1\"  class=\"panel-grid-cell  \" ><div class=\"panel-widget-style\" style=\"background: url(&quot;false&quot;) !important; background-position: left top !important; background-repeat: repeat !important; background-size: auto !important; background-attachment: scroll !important;\" ><h2 style=\"font-style: normal;\"><span>Dipl.-Kfm. Andreas Lennep<\/span><\/h2><\/div><div class=\"panel-widget-style\" style=\"background: url(&quot;false&quot;) !important; background-position: left top !important; background-repeat: repeat !important; background-size: auto !important; background-attachment: scroll !important;\" >\t\t\t<div class=\"textwidget\"><p><img loading=\"lazy\" decoding=\"async\" class=\"rounded-image alignleft wp-image-2544 size-full\" src=\"http:\/\/www.jossis.unizd.hr\/wp-content\/uploads\/2026\/01\/AL.png\" alt=\"\" width=\"156\" height=\"156\" \/>Andreas Lennep is a business innovation executive with over 25 years of international industry experience across information technology, automotive, industrial equipment, systems engineering, and the energy sector. His background combines innovation and product leadership with marketing, business development, and advisory roles at board level. He has been active in academic teaching for many years, delivering university courses that integrate real-world practice with contemporary management and innovation frameworks. His teaching places strong emphasis on execution\u2014showing how ideas are transformed into practical solutions and measurable results.<\/p>\n<p>LinkedIn: <a href=\"https:\/\/www.linkedin.com\/in\/andreas-lennep-business-innovation-growth\">https:\/\/www.linkedin.com\/in\/andreas-lennep-business-innovation-growth<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div><div id=\"pg-2543-2\"  class=\"panel-grid\" ><div class=\"panel-grid-core\"><div id=\"pgc-2543-2-0\"  class=\"panel-grid-cell \" ><div class=\"panel-widget-style\" style=\"background: url(&quot;false&quot;) !important; background-position: left top !important; background-repeat: repeat !important; background-size: auto !important; background-attachment: scroll !important;\" ><h2 style=\"font-style: normal;\"><span>Synopsis<\/span><\/h2><\/div><div class=\"panel-widget-style\" style=\"background: url(&quot;false&quot;) !important; background-position: left top !important; background-repeat: repeat !important; background-size: auto !important; background-attachment: scroll !important;\" >\t\t\t<div class=\"textwidget\"><p>In a world of accelerated change, disruption driven by technology, markets, and digitalisation has become the new normal. This interactive course explores how leading innovators successfully anticipate, shape, and respond to disruption. Through case studies, workshops, and hands-on exercises, students examine the forces behind technological change, learn how organisations manage uncertainty, and apply disruptive thinking to drive innovation and adoption. The course focuses on translating ideas into scalable, future-ready solutions by developing innovation strategies, business models, and execution roadmaps.<\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div><div id=\"pg-2543-3\"  class=\"panel-grid\" ><div class=\"panel-grid-core\"><div id=\"pgc-2543-3-0\"  class=\"panel-grid-cell \" ><div class=\"panel-widget-style\" style=\"background: url(&quot;false&quot;) !important; background-position: left top !important; background-repeat: repeat !important; background-size: auto !important; background-attachment: scroll !important;\" ><h2 style=\"font-style: normal;\"><span>Course goal \/ Guiding idea<\/span><\/h2><\/div><div class=\"panel-widget-style\" style=\"background: url(&quot;false&quot;) !important; background-position: left top !important; background-repeat: repeat !important; background-size: auto !important; background-attachment: scroll !important;\" >\t\t\t<div class=\"textwidget\"><p>To equip students with the ability to understand, decode, and strategically apply innovation and disruption in fast-changing digital environments.<\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div><div id=\"pg-2543-4\"  class=\"panel-grid\" ><div class=\"panel-grid-core\"><div id=\"pgc-2543-4-0\"  class=\"panel-grid-cell \" ><div class=\"panel-widget-style\" style=\"background: url(&quot;false&quot;) !important; background-position: left top !important; background-repeat: repeat !important; background-size: auto !important; background-attachment: scroll !important;\" ><h2 style=\"font-style: normal;\"><span>Course content<\/span><\/h2><\/div><div class=\"panel-widget-style\" style=\"background: url(&quot;false&quot;) !important; background-position: left top !important; background-repeat: repeat !important; background-size: auto !important; background-attachment: scroll !important;\" >\t\t\t<div class=\"textwidget\"><ul>\n<li>Forces of disruption: technological shifts, digitalisation, data-driven markets, and industry evolution<\/li>\n<li>Accelerated change: managing uncertainty and complexity in digital transformation<\/li>\n<li>Idea hunting: digital idea networks, collaboration models, and open innovation platforms<\/li>\n<li>Strategic innovation: scaling ideas and executing digital go-to-market strategies<\/li>\n<li>Innovation leadership: disruptive thinking, agile leadership, and decision-making<\/li>\n<li>Innovation strategies: incremental, disruptive, and digital approaches<\/li>\n<li>Business model innovation: digital value creation, platform logic, and competitive advantage<\/li>\n<li>From ideas to impact: pain-point analysis, ideation tools, validation methods, and applied case work<\/li>\n<\/ul>\n<\/div>\n\t\t<\/div><\/div><div id=\"pgc-2543-4-1\"  class=\"panel-grid-cell  \" ><div class=\"panel-widget-style\" style=\"background: url(&quot;false&quot;) !important; background-position: left top !important; background-repeat: repeat !important; background-size: auto !important; background-attachment: scroll !important;\" ><h2 style=\"font-style: normal;\"><span>Learning outcomes<\/span><\/h2><\/div><div class=\"panel-widget-style\" style=\"background: url(&quot;false&quot;) !important; background-position: left top !important; background-repeat: repeat !important; background-size: auto !important; background-attachment: scroll !important;\" >\t\t\t<div class=\"textwidget\"><p>By the end of the course, students will be able to:<\/p>\n<ul>\n<li>Analyse technological and digital disruption across industries and derive strategic implications<\/li>\n<li>Identify patterns behind successful innovation and market disruption<\/li>\n<li>Apply structured innovation and ideation methods aligned with strategic objectives<\/li>\n<li>Design and assess competitive business models within innovation strategies<\/li>\n<li>Use disruptive thinking and agile leadership principles to support effective execution<\/li>\n<li>Translate ideas into concrete initiatives with measurable strategic impact<\/li>\n<\/ul>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div><div id=\"pg-2543-5\"  class=\"panel-grid\" ><div class=\"panel-grid-core\"><div id=\"pgc-2543-5-0\"  class=\"panel-grid-cell \" ><div class=\"panel-widget-style\" style=\"background: url(&quot;false&quot;) !important; background-position: left top !important; background-repeat: repeat !important; background-size: auto !important; background-attachment: scroll !important;\" ><h2 style=\"font-style: normal;\"><span>Course readings<\/span><\/h2><\/div><div class=\"panel-widget-style\" style=\"background: url(&quot;false&quot;) !important; background-position: left top !important; background-repeat: repeat !important; background-size: auto !important; background-attachment: scroll !important;\" >\t\t\t<div class=\"textwidget\"><p>TBA<\/p>\n<\/div>\n\t\t<\/div><\/div><div id=\"pgc-2543-5-1\"  class=\"panel-grid-cell  \" ><div class=\"panel-widget-style\" style=\"background: url(&quot;false&quot;) !important; background-position: left top !important; background-repeat: repeat !important; background-size: auto !important; background-attachment: scroll !important;\" ><h2 style=\"font-style: normal;\"><span>Course schedule and location<\/span><\/h2><\/div><div class=\"panel-widget-style\" style=\"background: url(&quot;false&quot;) !important; background-position: left top !important; background-repeat: repeat !important; background-size: auto !important; background-attachment: scroll !important;\" >\t\t\t<div class=\"textwidget\"><ul>\n<li><strong>Venue:<\/strong> University of Zadar, SEP Building, \u0160. Vitasovi\u0107a 1, 23000 Zadar<\/li>\n<li><strong>Lecture room:<\/strong> SEP01<\/li>\n<li><strong>Schedule:<\/strong> Monday to Friday, from 9:00 to 16:00 (daily lectures)<\/li>\n<\/ul>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div><div id=\"pg-2543-6\"  class=\"panel-grid\" ><div class=\"panel-grid-core\"><div id=\"pgc-2543-6-0\"  class=\"panel-grid-cell \" ><div class=\"panel-widget-style\" style=\"background: url(&quot;false&quot;) !important; background-position: left top !important; background-repeat: repeat !important; background-size: auto !important; background-attachment: scroll !important;\" ><a href=\"https:\/\/www.jossis.unizd.hr\/index.php\/registration\/\" id=\"shuttleshortcodesshuttle_builder_buttontheme\" class=\"button style1 themebutton small standard\">Register<\/a><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>This course will be held in 2026. Registration for the Summer School will open on 15 January 2026 at 12:00 (CET). Applications will be processed on a first-come, first-served basis. Dates: 17th August \u2013 28th August 2026 Lecturer: Dipl.-Kfm. Andreas Lennep Course type: Compulsory Optional Subject (Summer School) Related degree levels and programs: BA in<span class=\"post-excerpt-end\">&hellip;<\/span><\/p>\n<p class=\"more-link\"><a href=\"https:\/\/www.jossis.unizd.hr\/index.php\/course-01-ai-powered-qualitative-research-cx-2026-2\/\" class=\"themebutton\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2543","page","type-page","status-publish","hentry","category-program"],"_links":{"self":[{"href":"https:\/\/www.jossis.unizd.hr\/index.php\/wp-json\/wp\/v2\/pages\/2543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jossis.unizd.hr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.jossis.unizd.hr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.jossis.unizd.hr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jossis.unizd.hr\/index.php\/wp-json\/wp\/v2\/comments?post=2543"}],"version-history":[{"count":3,"href":"https:\/\/www.jossis.unizd.hr\/index.php\/wp-json\/wp\/v2\/pages\/2543\/revisions"}],"predecessor-version":[{"id":2547,"href":"https:\/\/www.jossis.unizd.hr\/index.php\/wp-json\/wp\/v2\/pages\/2543\/revisions\/2547"}],"wp:attachment":[{"href":"https:\/\/www.jossis.unizd.hr\/index.php\/wp-json\/wp\/v2\/media?parent=2543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jossis.unizd.hr\/index.php\/wp-json\/wp\/v2\/categories?post=2543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jossis.unizd.hr\/index.php\/wp-json\/wp\/v2\/tags?post=2543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}